Founder & Lead Analyst

Kyle Cunningham

Data analyst who founded theRANKS to bring algorithmic scoring to product rankings — helping consumers cut through biased recommendations and make smarter buying decisions backed by real data.

About Kyle

Kyle Cunningham built theRANKS' proprietary algorithmic scoring system, which analyzes every product across five data-driven dimensions — Demand, Trust, Value, Quality, and Durability — using aggregated customer reviews, pricing data, and market analysis. Every ranking on the platform is determined by this scoring system, not advertising relationships.

Before founding theRANKS, Kyle spent years researching products across dozens of categories, frustrated with the pay-to-play review landscape that prioritizes commissions over consumer trust. That frustration drove him to build a platform where rankings are determined entirely by data — not advertising relationships.

Today, theRANKS covers 30+ product categories and ranks 700+ products. Kyle continues to refine the scoring algorithm and expand category coverage to help consumers find the best products faster.