Skip to main content

// founder & lead analyst

Kyle Cunningham

Kyle Cunningham is the founder of theRANKS. He builds and maintains the algorithmic scoring system that ranks every product on the site - a composite score across five dimensions: demand, trust, value, quality, and durability.

theRANKS was built on one position: rankings should be computed from aggregated market and review data, shown openly, and decomposed on every article - not decided by a single editor.

// scope of work

  • Designs and maintains the five-dimension composite scoring model.
  • Defines which aggregated market and review signals feed each dimension.
  • Owns score normalization so rankings stay comparable across categories.
  • Sets the editorial and FTC stance: no fabricated metrics, and no claimed test we did not run.

// published work